living behind the lens... a photographer's journey.

for a more indepth diary of my job... visit my daily blog:

http://jodijones.blogspot.com/

TUESDAY, JULY 27, 2010

Billboard in Times Square and Ad for Teen Vogue

my first billboard goes up tomorrow in times square… located underneath where the new year’s eve ball drops. i shot a denim ad for Tyte Jeans and Teen Vogue. Teen Vogue is having a party on wednesday for the billboard which matches the ad i shot for the magazine. Should have photos available tomorrow. Here is one of the shots from the shoot. (This one didnt make the billboard, but i liked this one... it was artistic and fun... I'll be posting the image they chose for the actual billboard soon!!)

thanks.

x jodi

TUESDAY, JULY 27, 2010

Preview shot from fridays fashion shoot for designer CD GREENE...

one of the shots from friday... (still editing all the pics right now).... thought it might be a good cover for their lookbook catalog.

FRIDAY, JULY 23rd, 2010

CALL SHEET FOR FRIDAY'S PHOTO SHOOT
the call sheet i made for todays shoot that i send out to the crew the night before….

I HAVE 5 NEW INTERNS THIS SUMMER... THEY ARE ALL SUPER COOL...

AND WE HAVE STARTED A REALLY COOL NEW BLOG...

bitchininterns.blogspot.com/

The newblog is a space for my interns to share their uncensored opinions about coming to nyc and interning at my studio... and to share their experiences, drama, hardships, inspiration, struggles and accomplishments in trying to create their own careers in the fashion photography world!

Please follow their journey!

Thanks! x Jodi

THURSDAY, JULY 22nd, 2010

CALL SHEET FOR TODAY'S PHOTO SHOOT
the call sheet i made for todays shoot that i send out to the crew the night before….

WEDNESDAY, JULY 21ST, 2010

SHINY HAPPY PEOPLE LAUGHING ;)

Today i photographed a catalog… handbags, t-shirts and hats on four models. i actually had a lot of fun! usually i shoot high fashion with models that appear disinterested and aloof… so to shoot models smiling was an uncommon experience… haha. very true…. i found that it was quite refreshing. good to do something totally different than the norm!

we shot this on my roof… and had a nice lunch break eating together… there were about 15 of us in the crew all together. just shot natural light. was super easy and fun… most of the models were fairly new to nyc and the biz and no one had any attitude. gotta love it!

MONDAY, MAY 31ST, 2010

ARTISTS WANTED PHOTO CONTEST!

I have just submitted my work for the first time in a photography competition by Artists Wanted.

I'll leave you guys with a preview of the first issue... enjoy...

- Jodi & the Team

FRIDAY, JUNE 20TH SURVIVING THE PIT: BETSEY JOHNSON FALL SHOW

Betsey Johnson's runway show at Fashion week is by far my favourite to shoot, as it feels like a much needed breath of fresh air after shooting some very heavy and serious stuff. Like her prints, everything in her show from the models to the crowd are exciting, bold and fabulous. And after being invited to shoot Betsey Johnson's runway show for the 19th season at the New York City Mercedez Benz Fashion Week her work never ceases to impress me. This years show was no exception: from the pep talk Betsey gave her girls before sending them out on stage to the pouring of champagne and the raging backstage party that followed, every minute was as exciting as the last. 

However, being invited to shoot Betsey's show does not necessarily guarantee one a spot in the pit and is by no means a walk in the park. If the show is set to begin at 8pm you'll see me first in line at least two hours early. These spots in the pit are as coveted as her pieces. Once in, the hardest part of the night has just begun.  With a crew of about 7/8 people, I squeeze my way through to front row center, sandwiched between about 400 other photographers, sweaty and smelly from hours and hours of shooting. Not to mention the fact that about 85% of the photographers are male, how fun. Because Betsey always has the most energy, the edgiest models and the craziest crowd the lighting has to be just as great. For this season she had an edgier lighting set up (daylight spots) which, while more interesting and sexy, was also harder to photograph but most definitely worth the extra effort. 

In closing I leave you with a few of my favourite shots of the night and if anyone is interest in obtaining some of these prints please visit jonesimage.com/runwayimages.html

Well that's all for today. Over and out.

- Jodi

Here is one of the final projects that I worked on with Nordstroms and the crew at the Lopes Prcture Co.

I did the stills and the awesome team at lopes put them in into this short video movie of the Alexander Wang Fashion Show