Hey guys, sorry about the absence during the month of July. Things have been really crazy these days what with a two week long gig in Big Ol' Texas and brain storming and laying the foundation for a magazine we've just started here at Jones Studio. It's called alter ECO and the first issue is scheduled to make ti's debut during New York's Fall Fashion week this September. So Stay tuned because there' s gonna be a whole lot coming your way this Fall.

I'll leave you guys with a preview of the first issue... enjoy...

- Jodi & the Team

FRIDAY, JUNE 20TH, 2008 SURVIVING THE PIT: BETSEY JOHNSON FALL '08 SHOW

Betsey Johnson's runway show at Fashion week is by far my favourite to shoot, as it feels like a much needed breath of fresh air after shooting some very heavy and serious stuff. Like her prints, everything in her show from the models to the crowd are exciting, bold and fabulous. And after being invited to shoot Betsey Johnson's runway show for the 19th season at the New York City Mercedez Benz Fashion Week her work never ceases to impress me. This years show was no exception: from the pep talk Betsey gave her girls before sending them out on stage to the pouring of champagne and the raging backstage party that followed, every minute was as exciting as the last. 

However, being invited to shoot Betsey's show does not necessarily guarantee one a spot in the pit and is by no means a walk in the park. If the show is set to begin at 8pm you'll see me first in line at least two hours early. These spots in the pit are as coveted as her pieces. Once in, the hardest part of the night has just begun.  With a crew of about 7/8 people, I squeeze my way through to front row center, sandwiched between about 400 other photographers, sweaty and smelly from hours and hours of shooting. Not to mention the fact that about 85% of the photographers are male, how fun. Because Betsey always has the most energy, the edgiest models and the craziest crowd the lighting has to be just as great. For this season she had an edgier lighting set up (daylight spots) which, while more interesting and sexy, was also harder to photograph but most definitely worth the extra effort. 

In closing I leave you with a few of my favourite shots of the night and if anyone is interest in obtaining some of these prints please visit jonesimage.com/runwayimages.html

Well that's all for today. Over and out.

- Jodi

THURSDAY, JUNE 19TH, 2008

WELCOME TO MY BLOG!


Hello, welcome to THE BLOG, formerly known as NEWS (boring, I know) where you'll learn a little about me and a whole lot about what I do as a fashion photographer and beyond. Stay tuned for some really exciting (I hope) content here.

- Jodi